Sean

I had a really engaging conversation this week with a digital marketing leader at a Fortune 100 financial services company. Smart, thoughtful, and wrestling with something I am hearing more and more. The AI problem is real. But not in the way most people think. His frustration was not with the tools. It was much bigger than that. What LLM are we actually using? There was an internal mandate but he knew not everyone was following it. What is the end goal of our AI investment? Who owns any of...

Building a $5-$10 million agency is a grind. Most small shops get stuck in a "month-to-month" loop because they pitch like mechanics instead of consultants. They tell a prospect their account is broken and promise to fix it. Lately, I have been out talking to people who say they want AI + HI (Human Intelligence). But when I press them on it, they aren't 100% sure what that actually looks like in practice. I want to share a real-world example of that intersection: the lifeline of every small...

I’ll be honest: I’m feeling a little cranky this week. I’ve been out in the market talking to agencies of all shapes and sizes. I’ve seen the full spectrum: the small shop desperate for an AI miracle, the mid-sized firm drowning in "change fatigue" and organizational trauma, and the boutique looking for a Head of Media who is "hands-on" for an executive-level role. Everyone is looking for a silver bullet. Usually, they think that silver bullet is finding an SVP of Data Entry. The "SVP of Data...